Note: This is a module for Perfex CRM. Not a standalone script.
Brief description
Marketing Automation Module automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This module provides a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized, and timely marketing experiences for customers or prospects. This module provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising, and more.
This solution helps companies to sell and market better by automating the marketing activities and providing a personalised marketing experience across online and offline channels.
Module Features
Dashboard: Lead Stats, Form Submissions, Email Stats …
Segments Management
Assets Management
Forms Management
Campaign Management
Email Channel Management
SMS Channel Management
Point Management
Stage Management
Workflow Builder
Email Builder
Reports:
Campaign report
Email channel report
SMS channel report
Asset report
Form report
Lead and Point report
Settings:
Category
Email Templates
SMS Templates
Email Configuration
Email Sending Limit
Form Custom CSS
Demo
Marketing Automation Demo
Set-up
Included documentation will help you upload and activate the module inside Perfex CRM, if you are not aware on how to do it.
Support
Our support team is always around to help. Feel free to raise a support ticket.
Guys from support department will get back to you as soon as possible with a reply, guiding you through any issues.
Changelog
Version 1.0.0 / 2022-09-24
Initial version
Version 1.0.1 / 2024-06-03
Leads can be classified by Status in Segment
Update customers with View Global and View Own rights
Unsubscribe can change the content
Send emails and SMS in the lead's language
Create point actions that allow adding points by country
Added a tab displaying participated campaigns and points achieved in the lead detail view
Added an action to add points when downloading files
Allows creating and running campaigns for customers
Allow custom css for forms
Fix bug that when the template is empty, SMS and email will fail
Version 1.0.2 / 2024-06-03
Add custom CSS to the form
Version 1.0.3 / 2024-06-03
Add % statistics in campaign details: % email click rate, % email open rate, Average email open time.
Version 1.0.4 / 2024-06-03
Fix the error of email templates losing their design when switching to a new version
Version 1.0.5 / 2024-06-03
Add an option in settings about the Phone's required condition in the lead
Fix the error of clicking links in emails
Fix the error of the submit form being Page expired
Version 1.0.6 / 2024-06-03
Add the option to turn on or off the unsubscribe function in emails
Update the customer list in the campaign
Version 1.0.7 / 2024-06-03
Added function to limit sent emails
Add test campaign function
Update the lead list in the campaign
Version 1.0.8 / 2024-06-03
Allow segment filtering by customer
Update more actions in the campaign to interact with customers
Fix error of being unable to save the workflow
Fix error of not being able to send an email
Fix the function of calculating total email open time in the campaign detail
Version 1.0.9 / 2024-06-03
Allows filtering by custom fields in the segment
Add a confirmation option in the email. Allows capture of acceptance or rejection conditions from customers.
Updated some small interface changes
Fix the error of not being able to view the workflow when the phone is rotated horizontally.
Upgrade source code to be compatible with PHP 8.1.
Upgrade features to be compatible with the latest version of Perfex CRM.